#Fridge Shelfies

Fridgeshelfies Launch

Do Your Thing: Snap a #FridgeShelfies!


We all have dreams of being a master chef, but most of us tend to stick to a handful of tried and tested recipes.

But here at PHILLY, we believe that every kitchen is filled with potential. Sometimes even the most unexpected ingredients can be combined to create something unique and delicious! To help you break out of your food rut and Do Your Thing, we’ve created a food experiment called #FridgeShelfies.


How does it work?

It’s simple and fun – just like PHILLY!

1. Snap a Fridge Shelfie and show us what’s inside your fridge.

2. Upload it to the Philadelphia Australia Facebook page or tag @PhillyAus on Instagram.

3. Don’t forget to hashtag #FridgeShelfies too!

4. We’ll respond with a recipe to help you Do Your Thing with the ingredients in your fridge.^

Every Friday, between 2 June and 20 June, celebrity cook and former MasterChef constestant Hayden Quinn will whip up a little something based on his favourite #FridgeShelfies entry.

But that’s not the only way we’re helping you Do Your Thing.

Our favourite #FridgeShelfies entry will win a trip for two to Melbourne and a $1,000 shopping spree at Salt&Pepper, HighPoint!*


So what are you waiting for? Snap a shelfie now!



 *Entry starts 02/06/2014, closes 20/06/2014. Open to Aus residents 18+. To enter: entrants must during the Promotion Period upload a digital photo to the Philadelphia Australia Facebook or on Instagram @PhillyAus showing the inside of their fridge clearly featuring at least 3 grocery ingredients. Photo upload must include #FridgeShelfies hashtag.  Multiple entries allowed. Major prize: $1,000 Salt & Pepper Shopping Spree at Highpoint Shopping Centre Salt & Pepper store and 2 nights’ accommodation for 2 people in Melbourne CBD inclusive of return Australian domestic flights (conditions apply, see full T&Cs). Total prize pool up to $3200. Game of skill. Entries judged on creativity & originality of the Photo, adherence to the T&C’s and overall appeal. Judging by Promoter (and its agents) at 12pm on 24/06/2014 (AEST). Winner notified via Facebook or Instagram. Full T&Cs: /promotions/ Promoter: Mondelez Australia (Foods) Ltd: Level 6, 30 Convention Centre Pl, Sth Wharf VIC 3006.


^We will try to respond to all entries with a Philly-inspired recipe during business hours (AEST) during the Promotion Period.